Customer Analytics: Know Your Best Customers

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For marketers who need more motivation to get inside the heads of omni-channel shoppers, a new infographic in the January 2013 issue of RIS News is chock-full of inspiration. (download RIS’ infographic here) RIS’ “trendagram” illustrates the gold to be discovered … Continue reading

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RIS News: Analytics Game-Changer – Consumer Marketing 2013

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The January 2013 issue of RIS News features an interview with PivotLink CEO Bruce Armstrong that explores how retailers are using customer analytics to increase shopper relevance. It’s a hot topic at this week’s NRF 2013 conference, “Retail’s Big Show,” … Continue reading

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Position filled: Data Scientist

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I came across a great post I wanted to share from SaaS expert Jeff Kaplan (@thinkstrategies), “In the Cloud, Big Data Scientists Need Not Apply” (E-Commerce Times).  In his take on big data, Jeff asserts: “The hype has also too … Continue reading

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Marketer’s Tip Sheet for NRF 2013

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It’s that time of year when everyone is focused on Retail’s Big Show. Based on the #NRF13 tweets, a lot of retail marketers are planning their pilgrimage to Javitz, so you’ll be in good company playing musical chairs in the … Continue reading

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Man vs. Machine – Marketing Automation, Analytics and Customer Engagement

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I spend a lot of time studying what is happening in the world of business software technology, and a much of what I’ve been coming across recently is related to marketing automation.  There are many promises of being able deliver … Continue reading

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Retailers Awarded for Analytics Excellence

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As the journey to implement customer-centric strategies continues for many retailers, they can now draw inspiration from three best-in-class examples. Winners of the 2012 Retail Customer Excellence Awards were honored in a ceremony at the Marketing Analytics Summit presented by … Continue reading

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Stop Relying on “Spray and Pray” Marketing

A major clothing retailer was heavily criticized last week for running a promotional campaign tied to Hurricane Sandy.   According to a story in AdWeek: “American Apparel sent out an email blast last Monday night offering 20 percent off to customers … Continue reading

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