PivotLink will be exhibiting and presenting at the Outdoor Retailer Winter Show in Salt Lake City, Utah this week – January 21st -24th.

Retail automation systems combined with data from the web are yielding more information than ever. On Thursday, January 21, 2010 PivotLink and the North Face will present a session entitled Retail Analytics – How to Get the Numbers That Matter. Sarah Jones, Retail Floor Space Management Manager at the North Face, will discuss how she uses PivotLink’s On-demand Retail Analytics and Reporting solution to turn mountains of data about customers, merchandise and operations into knowledge that provides blue sky visibility into what sells, to whom, why and empowers the North Face to stay ahead of the pack.

Increasingly, top outdoor retailers (and PivotLink customers) like the North Face, REI, Rossignol, Smartwool, CamelBak, Bauer, Timbuk2, Brooks, Fleet Feet, Thule and VF Corp. are bypassing erstwhile ERP systems and tapping into their business via on-demand BA. They understand that it’s essential to analyze the data they collect in near real-time, make business intelligence accessible to more users and enable everyone throughout the retail supply chain to make effective decisions. Doug Henschen’s recent article in Intelligent Enterprise highlights how PivotLink’s SaaS-based BI solution enables ski and snowboard equipment maker Rossignol to track sales and maneuver through the winter retail season.  Jim Hunter, V.P Operations & CFO Rossignol North America points out that they chose PivotLink over an “aging home-grown ERP system” to keep a firm grip on the numbers.

Stay on top of the latest trends in outdoor retail and see PivotLink live from the show floor this week at the outdoor retail industry event of the season.