Difficulties analyzing customer data is constraining companies in their ability to best serve their customers and foster loyalty. In this session between Aberdeen Research Associate Kevin Permenter, PivotLink CMO Joe Dalton and Retail TouchPoints President Andrew Gaffney, the participants share data around recent research, strategies on increasing loyalty, and discuss key areas improving customer insight. They explain how retail and consumer market organizations have to evolve with multi-channel and other buying behavior preferences in order to remain relevant in the eyes of the consumer.
Permenter points out, “A customer-centric approach needs to go beyond sales and marketing, and get baked into all facets of operations.”
This webinar was part of the Retail TouchPoints Connected Consumer series. Register here to view the recorded archive of this webinar along with the all the other sessions in the series.