By combining big data, cloud, social and mobile into an Omni-channel platform, retailers are uncovering new insights into consumer behavior. In this webinar, Greg Girard of IDC Research and Joe Dalton of PivotLink discuss ways to successfully expand strategies revolving around consumers, instead of products or channels. Girard shares his research on the top 10 trends related to Merchandising Strategies and Retail Analytics, along with defining the 4 key pillars that are transforming merchandise decision management.
As Girard explains during the session, “Customer segmentation and analytics stand at the heart of any approach to creating an Omni-channel customer view, growth and profitability strategy.”
To view this recorded archive of the session, click here.