By combining big data, cloud, social and mobile into an Omni-channel platform, retailers are uncovering new insights into consumer behavior. In this webinar, Greg Girard of IDC Research and Joe Dalton of PivotLink discuss ways to successfully expand strategies revolving around consumers, instead of products or channels. Girard shares his research on the top 10 trends related to Merchandising Strategies and Retail Analytics, along with defining the 4 key pillars that are transforming merchandise decision management.
As Girard explains during the session, “Customer segmentation and analytics stand at the heart of any approach to creating an Omni-channel customer view, growth and profitability strategy.”
To view this recorded archive of the session, click here.
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About PivotLink
PivotLink is the leading provider of consumer marketing optimization applications delivered as software as a service (SaaS). PivotLink serves retail and retail-related customers such as: Car Toys; Freshpair; Kelly-Moore; Party City; Rossignol; Shaklee; and Timbuk2. PivotLink’s on-demand analytic solutions offer business users a comprehensive view of omni-channel consumer behavior, customer segment performance, marketing program effectiveness and marketing portfolio attribution. PivotLink is a privately held company backed by Trident Capital, Emergence Capital Partners, StarVest Partners and Pelion Venture Partners.
Visit www.pivotlink.com for case studies, webinars and demos.
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