While we were at Dreamforce (Salesforce.com’s annual user group conference) many companies stopped by to tell us about the challenge they are having in integrating sales data with other data for better business visibility. The real value of business analytics comes in combining data from multiple silos. This enables you to look across systems to get insight into customer profitability, sales productivity, quote-cash and other cross-functional but critical metrics. The visual below gives you an idea of how reporting tools that look across data sources can help you achieve your strategic goals.
