Posts Tagged ‘On-Demand BI’

How to Select Integration Partners, the DMA Way

April 14th, 2010

dykeh

Just a quick post following the Computerworld SaaScon 2010 conference in Santa Clara recently …

I was very pleased by the extremely bullish outlook on cloud computing voiced at SaaSCon, especially by representatives from some of the larger companies. More than one speaker indicated that the market has reached a tipping point, where the maturity of services and software offered, combined with the current economic climate, are making the cloud much more attractive to large companies. Some, like Bob Sala, CEO of Distribution Marketing Advantage, stressed that moving to the cloud is now a strategic imperative. (more…)


The New BI…is about to get really interesting!

February 12th, 2010

qgallivan

Imagine being able to help your executive team anticipate and address hotspots in your business, spending less time chasing data and building reports and more time measuring the precise aspects that matter most to you; collaborating online with communities of experts (colleagues, customers, suppliers); discovering insights that allow you to improve profitability, capitalize on growth opportunites and innovate faster! Now you can do this quickly, cost-effectively and without burdening IT. This is the New BI – an emerging paradigm for analytics designed around the way people really work, share information and make decisions.  All powered by solutions from PivotLink and PivotLink partners.

The New BI is in the cloud and benefits from the inherent advantages of this computing model (affordable, agile, quickly deployable, high bandwidth, “always on”, extend more kinds of data to more users). Most importantly, the New BI isn’t shackled behind the four walls of an organization. It goes well beyond and helps individuals extend their network far and fast enough to get timely insights and answers to their operational and strategic questions. The New BI goes beyond analysis and reporting and ventures into the realm of true collaborative decision making. Web 2.0 social tools wrapped around the New BI have the ability to quickly collect and spread knowledge, connect people who would otherwise have remained unaware of each other, harness their collective intelligence and enhance individual decision making.

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Gartner on the Security of SaaS BI. Analyze this!

February 10th, 2010

Ajay Dawar

A week or so ago Gartner released the Magic Quadrant for Business Intelligence Platforms and commented on SaaS BI. Below is a relevant excerpt that needs some expounding:

“In the economic downturn, interest in SaaS solutions has increased in the past year, although it is still a small fraction of the overall market.” It continues “…. Moving BI off-premises may not suit all organizations and all use cases, especially those dealing with highly sensitive data. Many firms are evaluating hybrid options for deployments leveraging both private and public clouds, as well as a combination of on-premises and off-premises solutions. But firms that find the SaaS value proposition of more rapid, lower-cost deployments attractive should evaluate SaaS as an option.”

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Its That Time of Year …Dreamforce ‘09 is Here

November 17th, 2009

terie

The PivotLink Marketing team has been busy getting ready for Dreamforce. As the conference kicks off, we wanted to invite our readers to meet the PivotLink team and our customers and find out how we’re helping them turn Salesforce.com data into actionable insights and how to make that information relevant to other areas of the business.

  • Our CMO Dyke Hensen will be speaking on, “Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads”, Wed Nov 18 at 3:30 PM.
  • Drop by booth #1012 for a demo and talk Sales Analytics, KPIs, On-demand BA, Data Integration.
  • Join us for a drink at the Marketing Cloud Party on Thursday night at the St. Regis  from 6-8 PM

We’ll also be making a big announcement at the conference, so stay tuned for the scoop !


Analytics Offerings at Salesforce.com Dreamforce

November 11th, 2009

Ajay Dawar

As we look ahead to Dreamforce 2009 next week, I wanted to share some experiences and recommendations for those seeking to augment their SFA deployments with sales analytics. Having interfaced with the Sales divisions of over 200 B2B companies while at Siebel, LucidEra and PivotLink, I thought you may find the following observations pertinent:

1. Analytic requirements should be part of your SFA deployment

Thinking ahead to how your analytics needs will look 1-year out from your SFA deployment will help you get your business processes and data quality issues addressed up front. I remember distinctly seeing this best practice executed by a Fortune 500 CIO. He defined very well his analytic requirements and created a usage analytics dashboard to make sure all SFA users were diligently populating the key fields with the right data to help future reporting. His team was then able to quickly take action to gain insight into their business, and take action to drive results.

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