Posts Tagged ‘Reporting and Analytics’

How to Select Integration Partners, the DMA Way

April 14th, 2010

dykeh

Just a quick post following the Computerworld SaaScon 2010 conference in Santa Clara recently …

I was very pleased by the extremely bullish outlook on cloud computing voiced at SaaSCon, especially by representatives from some of the larger companies. More than one speaker indicated that the market has reached a tipping point, where the maturity of services and software offered, combined with the current economic climate, are making the cloud much more attractive to large companies. Some, like Bob Sala, CEO of Distribution Marketing Advantage, stressed that moving to the cloud is now a strategic imperative. (more…)

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What’s Happening at the Outdoor Retailer Winter Market Show?

January 18th, 2010

terie

PivotLink will be exhibiting and presenting at the Outdoor Retailer Winter Show in Salt Lake City, Utah this week – January 21st -24th.

Retail automation systems combined with data from the web are yielding more information than ever. On Thursday, January 21, 2010 PivotLink and the North Face will present a session entitled Retail Analytics – How to Get the Numbers That Matter. Sarah Jones, Retail Floor Space Management Manager at the North Face, will discuss how she uses PivotLink’s On-demand Retail Analytics and Reporting solution to turn mountains of data about customers, merchandise and operations into knowledge that provides blue sky visibility into what sells, to whom, why and empowers the North Face to stay ahead of the pack.

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Its That Time of Year …Dreamforce ‘09 is Here

November 17th, 2009

terie

The PivotLink Marketing team has been busy getting ready for Dreamforce. As the conference kicks off, we wanted to invite our readers to meet the PivotLink team and our customers and find out how we’re helping them turn Salesforce.com data into actionable insights and how to make that information relevant to other areas of the business.

  • Our CMO Dyke Hensen will be speaking on, “Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads”, Wed Nov 18 at 3:30 PM.
  • Drop by booth #1012 for a demo and talk Sales Analytics, KPIs, On-demand BA, Data Integration.
  • Join us for a drink at the Marketing Cloud Party on Thursday night at the St. Regis  from 6-8 PM

We’ll also be making a big announcement at the conference, so stay tuned for the scoop !

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Interesting Outcomes from the TDWI Conference in Orlando

November 11th, 2009

terie

There were a few interesting outcomes from the TDWI conference last week in Orlando, Fl. Noticeably it had a much higher attendance than the spring conference – a sure sign organizations are looking at BI to guide them out of the recession and manage in the new normal. Judging from the number of visitors we had at the PivotLink booth, I’d say that people are eager to learn about new ways to deploy analytic capabilities more broadly in their organizations; either leveraging existing data warehouse initiatives or rapidly adding business analytic tools without the traditional overhead and costs.

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