Posts Tagged ‘Sales Analytics’

Its That Time of Year …Dreamforce ‘09 is Here

November 17th, 2009

terie

The PivotLink Marketing team has been busy getting ready for Dreamforce. As the conference kicks off, we wanted to invite our readers to meet the PivotLink team and our customers and find out how we’re helping them turn Salesforce.com data into actionable insights and how to make that information relevant to other areas of the business.

  • Our CMO Dyke Hensen will be speaking on, “Using Lead Nurturing and Scoring to Deliver More and Higher-Quality Sales Leads”, Wed Nov 18 at 3:30 PM.
  • Drop by booth #1012 for a demo and talk Sales Analytics, KPIs, On-demand BA, Data Integration.
  • Join us for a drink at the Marketing Cloud Party on Thursday night at the St. Regis  from 6-8 PM

We’ll also be making a big announcement at the conference, so stay tuned for the scoop !

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Analytics Offerings at Salesforce.com Dreamforce

November 11th, 2009

Ajay Dawar

As we look ahead to Dreamforce 2009 next week, I wanted to share some experiences and recommendations for those seeking to augment their SFA deployments with sales analytics. Having interfaced with the Sales divisions of over 200 B2B companies while at Siebel, LucidEra and PivotLink, I thought you may find the following observations pertinent:

1. Analytic requirements should be part of your SFA deployment

Thinking ahead to how your analytics needs will look 1-year out from your SFA deployment will help you get your business processes and data quality issues addressed up front. I remember distinctly seeing this best practice executed by a Fortune 500 CIO. He defined very well his analytic requirements and created a usage analytics dashboard to make sure all SFA users were diligently populating the key fields with the right data to help future reporting. His team was then able to quickly take action to gain insight into their business, and take action to drive results.

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